Johnsey's blog's

                      Merits and Demerits of Different  T ypes of  Media       1. Print Media       Merits     a. Appeal to visual learners   Flashy images in magazines get the attention of many magazine readers.  Thus,  if you have a killer ad design, the results are always promising .    b. Still gives a higher ROI than digital ads     There is a high tendency for print media to keep at homes and re-read and shared. Newspapers and magazines at the doctor’s office, the  library  or public places, have a long shelf life which increases your ad’s exposure. Following gives print ads higher chances to stick than digital ads which forget instantly.     c. Loyal customer base   Print media has a large loyal customer base that buys the publication on a weekly or monthly basis for months,  even  for years. Thus, you are assured of massive exposure for your advertisement with print media.       d. Flexible   Print media advertising comes with many options. From features, full-page ads to small