Johnsey's blog's

                      Merits and Demerits of Different  T ypes of  Media       1. Print Media       Merits     a. Appeal to visual learners   Flashy images in magazines get the attention of many magazine readers.  Thus,  if you have a killer ad design, the results are always promising .    b. Still gives a higher ROI than digital ads     There is a high tendency for print media to keep at homes and re-read and shared. Newspapers and magazines at the doctor’s office, the  library  or public places, have a long shelf life which increases your ad’s exposure. Following gives print ads higher chances to stick than digital ads which forget instantly.     c. Loyal customer base   Print media has a large loyal customer base that buys the publication on a weekly or monthly basis for months,  even  for years. Thus,...